Heather, Wendy & The Princess


Heather, Wendy
& Princess Seafood

Whoever said that a bad day fishing beats a good day working probably never spent a week at sea in 40 knot winds. But that’s not a completely uncommon work day for the fisherwomen of Princess Seafood. And yet, with everything they have going on in Noyo Harbor, Wendy Holloway and Heather Sears might tell you that the fishing is the easy part. The Princess’s Empire, once just Heather and a small boat, now includes The Princess herself, a 42-foot freezer trawler, a full, all-female crew, a fish market and a new restaurant right on the harbor.

Female Fishing Royalty

It’s been quite a ride for Heather, who started fishing with her father off California’s Central Coast as a young girl. At 21 she bought her first boat and worked her way up to The Princess. Now she, Wendy and the rest of the crew fish what the seasons offer out of Fort Bragg. That can mean anything from salmon to Dungeness crab, tuna, ling cod, halibut, sablefish and, well, you name it, they’ve caught it.

Everything they harvest from the sea has long been available fresh from the Seafood Market. But the new treat is the Princess Seafood Restaurant, now serving harborside meals in the Old Django’s Rough Bar location.

“We got the prime spot on the harbor. Now you can eat fresh fish on our deck as you watch today’s catch come in.”

– Heather Sears

Local Tip:

You won’t find a fresher seafood special than what’s on the menu board at the new Princess Seafood Restaurant in Noyo Harbor. Choose from 12 beers on tap while tapping your toes to live music every Saturday and Sunday.