The Bookstore
The Bookstore
New and used books and vinyl records
Find a wide variety of new and gently used books and records. Lots of local authors, and for the real music lover, nothing beats the rich tone of vinyl.
It's A Shore Thing
It's A Shore Thing
handmade soap
Handmade soaps with names like “Coastal Trail” and “Blue Grit” are Fort Bragg inspired and locally produced.
Lost Coast Found Find
Lost Coast Found
ceramic vase
A vintage vase for that one of a kind friend. Treasures abound at Lost Coast Found.
Splendiferous
Splendiferous
California produced PF Candle’s collection of diffusers, room sprays and signature amber glass candles bring the west coast home.
Drop-In Donut
Drop-In Donut
Gift certificates, t-shirts, trucker hats, stickers, Black Oak espresso & fresh donuts of course!
Open Thurs-Sun, 7:30am til sold out
Wilder Ferments
Wilder Ferments
You can purchase this delightful herbal vinegar our on our website by hitting the “Shop” button below. Or come say hello at the Fort Bragg Farmers Market, 2:00-4:00PM on Wednesdays, and buy from us directly. Sample some seasonal kombucha while you’re at it and take advantage of market exclusive deals. Our vinegars are also available at the following grocery stores:
Down Home Foods – Fort Bragg, CA
CACorners of the Mouth – Mendocino, CA
Elk Store – Elk, CA
Surf Market – Gualala, CA
Sally & The Pacific Star
Sally &
The Pacific Star
Winery
Who says you can’t have a winery right on the ocean? As it turns out, lots of people said just that to Sally Ottoson. And yet, that didn’t deter her from leaving her winemaking job in Napa Valley to found Pacific Star Winery. Perched on a beautiful bluff above the ocean, about 12 miles north of Fort Bragg, Pacific Star is like a slice of serene coastal paradise. So, pull up a chair overlooking the ocean and let Sally and her incredible staff treat you to a uniquely delicious array of rare and unusual varietal wines.
Aromas of fresh ocean air with notes of Pacific coast sunshine.
In a nod to her immigrant past (her family settled here from Scandinavia in 1861) Sally sources heritage varietal grapes with deep Californian roots. You may not be familiar with Charbono, Carignon or Tannat, but Sally blends them into the most delightful and delicious wines you’ve probably never tasted before. “It’s a sensory experience,” she’ll tell you, which certainly rings true. Pacific Star Winery will delight all your senses with wonderful wines, whales that roll through right off the rocks, a spectacular setting, cool ocean breezes and warm hospitality.
“It’s about happiness.
If you’re not happy when you get here,
you will be when you leave.”
– Sally Ottoson
Local Tip:
Prep a quick picnic by running into Roundman’s Smokehouse to build your own charcuterie platter which pairs perfectly with the It’s My Fault White Blend. Oh, and, yes, well-behaved dogs are more than welcome on the beautiful grounds at Pacific Star.
A Message From The City Manager
A Message On Water Conservation
From The Students at Fort Bragg’s Dana Gray Elementary
When you visit Fort Bragg, please be mindful that we are facing a severe water shortage, with a Stage 1 Water Alert declared on July 26, 2022. Over the last few years, the City’s water sources have dropped lower than has seen in more than 40 years. Please assist us with conserving water by:
- Limiting or taking shorter showers
- Asking that towels and sheets in hotels not be changed every day
- Limiting the dishes and linens that need to be washed in restaurants
- Shutting off the water while brushing your teeth or washing your hands
- Making certain that all faucets, hoses, and water fountains are shut tight
Thank you in advance for embracing the mindset of a responsible and sustainable visitor.
As you know, the Pandemic has interrupted how, when and where we travel. As our counties and states continue to revise restrictions, we are happy to welcome visitors. However, before you travel, we ask that you check with the State’s COVID-19 website to ensure that your destination can accommodate your visit. Additionally, please check the Mendocino County COVID-19 website.
In Preparation:
- Stay Up To Date On Vaccinations – Getting the most recent vaccine is the best way to protect yourself and others
- Check the CDC COVID-19 County Check for Mendocino County for recommended prevention steps.
- Be Flexible – The regulations on leisure travel may change as the number of COVID-19 cases rise and fall.
- Bring Masks – Face coverings may be required in certain spaces. Make sure everyone in your group has at least one mask when they arrive.
- Be Well – Please do not travel if you are sick. Fort Bragg has a limited healthcare system and businesses are relaxing cancellation policies in case of illness.
While Here:
- Mask Up When Asked – Acceptable masks include cloth with at least two layers of woven cloth, a hospital-grade mask or N95 mask.
- Social Distancing – Please be consolidate of those who prefer to maintain distance and cover coughs and sneezes into your elbow or tissue.
- Be Considerate – Remember that we’re all in this together, and while the current situation can be challenging, our goal is to come together as a community so we can all get back to normal as soon as possible.
Thank you in advance for visiting our beloved city and for doing your part to keep everyone in Fort Bragg safe and comfortable.
Sincerely,
Peggy Ducey, City Manager
RESOURCES
COVID-19 Mendocino County Call Center (hablamos español)
(707) 234-6052
M-F, 8:30 AM – 5 PM
COVID-19 Statewide Hotline
(833) 422-4255
M-F, 8:00 AM – 8:00 PMand Sat/Sun, 8:00 AM – 5:00 PM
Mendocino County COVID-19 Case Data
VISIT >
Mendocino County Shelter-in-Place FAQs
VISIT >
Stay Safe. Stay Home. MORE >
#SafeMendocionVisitorGuide MORE>
Derek & The Magic Murals
Derek &
The Magic Murals
You can immediately become acquainted with Derek DiOrio’s work when you stroll through Fort Bragg’s downtown. He is the artist behind the street banner series and the accompanying Walking Tour of Fort Bragg map – available at most downtown businesses and Fort Bragg hotels. He is the designer behind that campaign and many other notable commercial projects in the North Coast area.
Originally from New England, Derek migrated to the North Coast for college at Humboldt State, where he studied the visual arts. This migration west led him up and down the coast of California including Los Angeles, to South America and Europe where he painted murals along the way. When it felt time for his nomadic chapter to end and the desire to put down some roots began, he landed back on the North Coast. As Derek frankly puts it, “I came for the ocean, but I stayed for the people.”
Derek describes a tightly knit and unpretentious community of artists and makers of many kinds in Fort Bragg, from woodworkers to butchers to painters and cobblers, that feels like one big extended family. Derek’s art has taken flight over the last few years – his commercial graphic design projects and his multiple other artistic pursuits in painting and woodworking. He has a small fishing boat and studio space and wood shop in Westport, just north of town. “I chose to base my life on where I wanted to be and what makes me happy, and to make the artist’s life work, no matter what.” Which he seems to be doing well at, while making a name for himself among the North Coast artist community.
“There are so many things in this tiny community that is an art form. It inspires me to want to work with my hands more and pursue different artistic paths. Artists, and all people, want to have the space to pursue what they are passionate about. You can do that here. It’s freedom.”
Local Tip:
Visit Derek’s murals in central Fort Bragg: on the alley that transects E. Redwood Avenue between Franklin and MacPherson Streets, and another mid-way along the Coastal Trail.
