Wilder Kombucha


Wilder Ferments

You can purchase this delightful herbal vinegar our on our website by hitting the “Shop” button below. Or come say hello at the Fort Bragg Farmers Market, 2:00-4:00PM on Wednesdays, and buy from us directly. Sample some seasonal kombucha while you’re at it and take advantage of market exclusive deals. Our vinegars are also available at the following grocery stores:
Down Home Foods – Fort Bragg, CA
CACorners of the Mouth – Mendocino, CA
Elk Store – Elk, CA
Surf Market – Gualala, CA 

Wilder Ferments

890 N Franklin St. Fort Bragg, CA 95437

WEBSITE

Salt Girl Apparel


Saltgirl Apparel

Saltgirl Apparel represents the women in our fishing communities, a clothing line that specifically celebrates our Saltgirls.

Saltgirl Apparel

Shop Salt Girl

Anna and the Friendly Fungi

OUR STORIES

Anna & the Friendly Fungi

With the fall and the beginning of what we hope is another rainy season, we start to see new friends on the forest floor. These friends emerge from the deadfall and leaf detritus that provide the perfect condition for mushrooms to burst forth from the earth in their many different glories. We found the perfect guide in Fort Bragg to walk with in the forest and learn about this seasonal natural occurrence.

Anna Towers is a local photographer and naturalist, and a dedicated mycophile (devotee to mushrooms.) She has been studying, hunting for and photographing mushrooms in Northern California for over 10 years. Anna’s experience has taught her where and how to find a surprising variety of mushrooms and how to best capture their beauty on camera in the varied lighting situations in the woods. And let’s be clear, this often includes laying flat on the ground, eye to eye with the forest floor, among the sticks, stones, etc. But none of that bothers Anna whatsoever! Her inspiration from the treasures she finds on the forest floor is both palpable and contagious. And her photos are magically wonderful.

"I want to successfully share this otherwise elusive mycological magic with as many people as possible."

Anna has been published, interviewed, contributed to interpretive work around the Bay Area, shown in galleries and her photography is currently featured in retail locations in both the Bay Area and Mendocino County. Follow her on social media @thefriendlyfungus, and find the Friendly Fungus Photography table at Fort Bragg events. Just look for the woman with a red and white mushroom hat.

Learn More

If you are interested in foraging on the North Coast, Anna recommends (and we do too) hiring a guide to help you identify what might be edible and what is not. A good place to start is the Mendocino Coast Mushroom Club:

Learn More

Festival of Lights


Mendocino Coast Botanical Gardens’
Festival of Lights

Between Thanksgiving and Christmas

The annual Festival of Lights illuminates the Mendocino Coast Botanical Gardens each holiday season, rain or shine, each Friday, Saturday, and Sunday between Thanksgiving and Christmas. Guests can enjoy a festive stroll through imaginative light displays, visit the gift shop, and warm up with hot cocoa, apple cider, and sweet treats available for purchase. Santa makes special Sunday appearances, offering families a dazzling photo opportunity with Ol’ Saint Nick. Advanced tickets are strongly recommended, as this much-loved event tends to sell out. Bundle up and savor the holiday magic at the Festival of Lights.


Ripple Fort Bragg


Ripple Fort Bragg

We offer casual everyday clothing for men and women in sizes S-3X.

Ripple Fort Bragg

350 N. Franklin Street
Fort Bragg
10:30 to 5ish Everyday

INSTAGRAM

2023 Holiday Gift Guide Merchant Form

Thank you for participating! Please fill out this form to have your information added to the Gift Guide. If you would like to feature something special for the holidays, please let us know in the Description box and upload a photo of that item. Gift Certificates work too.  

**Please be sure to indicate if purchases can be made online. 

Drag & Drop Files, Choose Files to Upload You can upload up to 3 files.

Hummingbird Records


Hummingbird Records

Hummingbird Records specializes in rare vintage vinyl and ephemera, along with curated selection of counterculture and small press books.

Hummingbird Records

225 East Redwood
Fort Bragg, CA, 95437

INSTAGRAM

The Coast Cinemas


The Coast Cinemas

Fort Bragg’s one and only spot to go to the movies. Featuring all the latest and greatest releases plus special showings and film festival selections.

The Coast Cinemas

135 S. FRANKLIN ST.

FORT BRAGG, CA. 95437

707 964-2019

WEBSITE

Winesong


Winesong

Friday and Saturday, September 11 & 12, 2026

Winesong is back September 11 and 12. Come out and support healthcare on the Mendocino Coast at this beautiful annual event. More than 100 wineries, breweries, distilleries, and restaurants from Mendocino County and beyond take over the Mendocino Coast Botanical Gardens for this beloved local tradition. Use Code MendoLocal for 20% your tickets.


The Tall Guy & the Tap

OUR STORIES

The Tall Guy & the Tap

The freshest beer you can get by the glass. That’s what Patrick Broderick is offering customers at his Tall Guy Brewing tap room newly opened in the old Sears building on North Franklin Street.

Patrick comes by his talent for making great beer honestly. For 30 years he rose in the ranks at North Coast Brewing and finished his career as co-brewmaster. In that time, he developed a strong sense of community and a solid belief that Fort Bragg is worthy of mecca status for great craft beer.

If you want the beer,
you gotta get it here.

Working with his wife and three daughters, Patrick’s go-fresh-or-go-home model involves brewing once a week and rotating beers regularly. The starting lineup includes a Mexican Lager, German Helles, Belgian Witbier, a hoppy American Pale Ale, a 90s-style IPA, a hazy IPA, a Brut IPA. and a London Porter as well as hard and soft seltzers made on the premises.

Local Tip:

All Tall Guy beers are served by the glass, although you can get growlers poured right from the tap.

The vibe at Tall Guy is 70s relaxed chic with comfy couches, window seats, a 12-foot harvest table, and even a place to play shuffleboard. Patrick has created a gathering place for the community and a destination for travelers, ready to accommodate a party or date night, or offer a refuge to sip and read. The tap room serves simple but delicious fare available from local food trucks and restaurants, offered to compliment the fresh libations.

Visit Tall Guy

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