Wilder Kombucha


Wilder Ferments

You can purchase this delightful herbal vinegar our on our website by hitting the “Shop” button below. Or come say hello at the Fort Bragg Farmers Market, 2:00-4:00PM on Wednesdays, and buy from us directly. Sample some seasonal kombucha while you’re at it and take advantage of market exclusive deals. Our vinegars are also available at the following grocery stores:
Down Home Foods – Fort Bragg, CA
CACorners of the Mouth – Mendocino, CA
Elk Store – Elk, CA
Surf Market – Gualala, CA 

Wilder Ferments

890 N Franklin St. Fort Bragg, CA 95437

WEBSITE

Salt Girl Apparel


Saltgirl Apparel

Saltgirl Apparel represents the women in our fishing communities, a clothing line that specifically celebrates our Saltgirls.

Saltgirl Apparel

Shop Salt Girl

Anna and the Friendly Fungi

OUR STORIES

Anna & the Friendly Fungi

With the fall and the beginning of what we hope is another rainy season, we start to see new friends on the forest floor. These friends emerge from the deadfall and leaf detritus that provide the perfect condition for mushrooms to burst forth from the earth in their many different glories. We found the perfect guide in Fort Bragg to walk with in the forest and learn about this seasonal natural occurrence.

Anna Towers is a local photographer and naturalist, and a dedicated mycophile (devotee to mushrooms.) She has been studying, hunting for and photographing mushrooms in Northern California for over 10 years. Anna’s experience has taught her where and how to find a surprising variety of mushrooms and how to best capture their beauty on camera in the varied lighting situations in the woods. And let’s be clear, this often includes laying flat on the ground, eye to eye with the forest floor, among the sticks, stones, etc. But none of that bothers Anna whatsoever! Her inspiration from the treasures she finds on the forest floor is both palpable and contagious. And her photos are magically wonderful.

"I want to successfully share this otherwise elusive mycological magic with as many people as possible."

Anna has been published, interviewed, contributed to interpretive work around the Bay Area, shown in galleries and her photography is currently featured in retail locations in both the Bay Area and Mendocino County. Follow her on social media @thefriendlyfungus, and find the Friendly Fungus Photography table at Fort Bragg events. Just look for the woman with a red and white mushroom hat.

Learn More

If you are interested in foraging on the North Coast, Anna recommends (and we do too) hiring a guide to help you identify what might be edible and what is not. A good place to start is the Mendocino Coast Mushroom Club:

Learn More

Festival of Lights


Mendocino Coast Botanical Gardens’
Festival of Lights

Each Friday, Saturday, and Sunday
November 24 — December 17 from 5PM — 7PM

The 13th annual Festival of Lights will happen rain or shine every Friday, Saturday, and Sunday from November 24 through December 17 at the Mendocino Coast Botanical Gardens. The doors open at 5PM and last entry is at 7PM.

This unique light show is 100% original and lovingly handmade. This year will include an exciting new route, new displays created by MCBG staff and volunteers, and more dazzling backdrops for your family photos. Our gift shop will be open and there will be hot cocoa, apple cider, and sweets available at the FOG Holiday Cafe (cash and Venmo). Santa Claus will be available for photos and wish lists on November 26, December 3, and December 10. We are bringing back the Festival Shuttle to help accommodate more guests at this beloved event. Bundle up and enjoy the imaginative displays, sweet treats, and holiday fun during this year’s Festival of Lights!


Holdin' Down The Fort


Holdin' Down The Fort

Locally made gems that support some of your favorite local non-profit organizations.

Holdin' Down The Fort

435 N. Main Street
Fort Bragg
(707) 964-5050

INSTAGRAM

Ripple Fort Bragg


Ripple Fort Bragg

We offer casual everyday clothing for men and women in sizes S-3X.

Ripple Fort Bragg

350 N. Franklin Street
Fort Bragg
10:30 to 5ish Everyday

INSTAGRAM

2023 Holiday Gift Guide Merchant Form

Thank you for participating! Please fill out this form to have your information added to the Gift Guide. If you would like to feature something special for the holidays, please let us know in the Description box and upload a photo of that item. Gift Certificates work too.  

**Please be sure to indicate if purchases can be made online. 

Click or drag files to this area to upload. You can upload up to 3 files.

Hummingbird Records


Hummingbird Records

Hummingbird Records specializes in rare vintage vinyl and ephemera, along with curated selection of counterculture and small press books.

Hummingbird Records

223 East Redwood
Fort Bragg, CA, 95437

INSTAGRAM

Epperson Music


Epperson Music

Musical Instrument Store in downtown Fort Bragg, CA. We have new and used guitars, ukuleles, amplifiers and all the associated gear. We also sell sound healing instruments and fun noise makers for all ages. And we carry a select assortment of fine hemp backpacks, handbags and festival bags. We like to keep it interactive and you’re sure to have a good time.

Holiday Featured item!

Stylophone GEN X-1

Packed with features, the Stylophone Gen X-1 portable analogue synthesizer is the next generation. From quirky beats to haunting melodies, you can twist and warp every note in the palm of your hand.

Beginner or music pro, if you like the synth sound you’ll love the Stylophone Gen X-1Available in store or online.

Epperson Music

301 N. Main St.,
Fort Bragg, CA

707-972-0788

WEBSITE

The Coast Cinemas


The Coast Cinemas

Fort Bragg’s one and only spot to go to the movies. Featuring all the latest and greatest releases plus special showings and film festival selections.

The Coast Cinemas

135 S. FRANKLIN ST.

FORT BRAGG, CA. 95437

707 964-2019

WEBSITE